{"product_id":"9781780921952","title":"My First Time: Top World Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It","description":"And All You've Heard About The Crazy World of Advertising Doesn't Even Come Close. From the top ad people all over the world, the ones who create the best TV commercials and ads, the ones you love, the ones you remember, the ones you wish you had thought of yourself, come their own stories, in their own words, about the first work they ever did. And lived to talk about it. Barely. They talk about the zaniness and craziness. They talk about the good guys and the bad girls and vice versa. They talk about things you only think can happen on TV or in the movies, but actually happened to these people. You may not believe what you will read, but in the ad world, you may not believe what you see, either.\u003cbr\u003eHere's a partial list (in alphabetical order) of the top global creative leaders whose stories you'll read:\u003cp\u003eDavid Angelo (Chairman, CCO, David\u0026amp;Goliath)\u003cbr\u003eRosie Arnold (Deputy ECD, BBH\/London)\u003cbr\u003eNick Bailey (ECD, AKQA\/Amsterdam)\u003cbr\u003eDavid Baldwin (Lead Guitar, Baldwin \u0026amp;)\u003cbr\u003eJamie Barrett (Partner, ECD, Goodby, Silverstein \u0026amp; Partners)\u003cbr\u003eSusan Credle (CCO, Leo Burnett)\u003cbr\u003eGreg Di Noto (Partner, CCO, Deutsch, Inc.\/NY)\u003cbr\u003eMark Fitzloff (Partner, Co-ECD, W\u0026amp;K\/Portland)\u003cbr\u003eIan Grais (CCO, CO-Founder, Rethink\/Canada)\u003cbr\u003eNick Law (CCO, R\/GA)\u003cbr\u003eKevin McKeon (ECD, StrawberryFrog\/NY)\u003cbr\u003eMalvika Mehra (National CD, GREY India);\u003cbr\u003eAl Moseley (Managing Partner, ECD, 180\/Amsterdam)\u003cbr\u003eRobert Rasmussen (N.A. CCO,TribalDDB)\u003cbr\u003eRob Riley (Partner, Global CCO, Crispin, Porter, Bogusky)\u003cbr\u003eKevin Roddy (CCO, Chairma, Publicis \u0026amp; Hal Riney\/SF)\u003cbr\u003eTed Royer (Partner, ECD, Droga5\/NY)\u003cbr\u003eMariano Serkin (CO-ECD, Del Campo Nazca Saatchi \u0026amp; Saatchi\/Buenas Aires)\u003cbr\u003eRob Strasberg (CCO, Vice Chairman, DONER)\u003cbr\u003eCarlos Vaca (President, ECD, BBDO\/Mexico)\u003cbr\u003eRobert Wong (Global CCO, Google Creative Lab)\u003c\/p\u003e","brand":"MX Publishing","offers":[{"title":"Default Title","offer_id":47038964728048,"sku":"9781780921952","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781780921952_p0.jpg?v=1763714799","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781780921952","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}