{"product_id":"9781781192382","title":"How to be an Enterpriser","description":"\u003cp\u003eOwen O’Brien studied business at university and so has three letters – DBA – after his name. Much more importantly, before that he spent more than 20 years running businesses out in the great wide world – with some success. He learnt a lot and wants you to know what he learned. Hence this ebook: HOW TO BE AN ENTERPRISER. In this short, rich in experience, ebook, Owen looks at: What business does; Problems and opportunities; Observation; Imagination; Ideation; Trial – and error; Bootstrapping; and Sales and he exhorts you, the reader, to “Stop thinking – just do it!”\u003c\/p\u003e","brand":"Oak Tree Press","offers":[{"title":"Default Title","offer_id":47178430578928,"sku":"9781781192382","price":1.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781781192382_p0.jpg?v=1763716188","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781781192382","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}