{"product_id":"9781781252659","title":"Novartis: How a leader in healthcare was created out of Ciba, Geigy and Sandoz","description":"\u003cbr\u003eThe name Novartis is relatively new – and the 1996 merger that created it was the biggest merger in business history – but the company is rooted in 150 years of history. This is the story of how Switzerland’s pharmaceutical industry developed and how a remarkable global business was created.","brand":"Profile Books Limited","offers":[{"title":"Default Title","offer_id":47032301977840,"sku":"9781781252659","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781781252659_p0.jpg?v=1763715303","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781781252659","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}