{"product_id":"9781781330852","title":"The Reputation Game - Is Your Business Playing by the New Rules?","description":"You never get a second chance to make a first impression - but it's amazing how many so-called professionals play Russian roulette with their reputations. It's no longer down to word-of-mouth - the world wide web spreads information round the world in seconds.\u003cp\u003eIf you're in business you need to take the steps that will protect your reputation - as well as taking advantage of the means of enhancing it. If you have staff, clients and suppliers you'll also want to be aware of what they are saying about you - and educate them to be effective marketers for your business.\u003cbr\u003eThis book will give you the ammunition you need to... take control of what is said about your business; effectively use the tools that will influence your reputation; plan, protect and promote your reputation on an ongoing basis; harness the power of your staff to enhance your reputation; raise your profile and stand out from the crowd; ensure you are playing the reputation game by the new rules.\u003c\/p\u003e\u003cp\u003eCan you afford NOT to read it?\u003c\/p\u003e","brand":"Rethink Press Limited","offers":[{"title":"Default Title","offer_id":47056077193456,"sku":"9781781330852","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781781330852_p0.jpg?v=1763716646","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781781330852","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}