{"product_id":"9781781331934","title":"Beer Means Business - Economics and Marketing in the UK Brewing Industry","description":"Beer Means Business takes a holistic view of the beer industry today. It is a systematic assessment of the beer supply chain from farmers to consumers without mentioning any one product, brand or business. Unveiling the complexities of the UK brewing industry in a structured manner, this book provides a stimulus for forward thinking beer entrepreneurs and enthusiasts. Read this book to better understand: Key factors that are driving the evolution of the beer market; The challenges and opportunities this presents for new wave breweries; Potential scenarios you will face when conducting business in the UK marketplace; The sustainability of different brewery business models.\u003cp\u003eIf you ever wondered where diversity in beer is heading in the UK this book is your essential guide.\u003c\/p\u003e\u003cp\u003e\"A solid analysis of the contemporary beer marketplace.\"\u003cbr\u003e- Evan Rail, author of The Meanings of Craft Beer\u003c\/p\u003e","brand":"Rethink Press Limited","offers":[{"title":"Default Title","offer_id":47066000949488,"sku":"9781781331934","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781781331934_p0.jpg?v=1763716515","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781781331934","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}