{"product_id":"9781781332184","title":"Growth Engineering: The Proven and Efficient Way to Increase Revenue and Drive Sales","description":"\u003cp\u003eIf you are the owner of a manufacturing or engineering business and want to create more demand and sell more of your products and services, Growth Engineering provides a practical and proven approach to master marketing and increase sales.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBy applying engineering principles to sales and marketing, this book will enable you to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eBuild a deep understanding of your current business position\u003c\/li\u003e \u003cli\u003eDevelop a pragmatic plan to take your business on a well-structured growth journey\u003c\/li\u003e \u003cli\u003eApply tactics to ensure the plan is delivered on time and within budget\u003c\/li\u003e \u003cli\u003eDevelop an efficient sales process that measurably increases revenue\u003c\/li\u003e \u003cli\u003eBuild the capability and skillset of your sales and marketing team\u003c\/li\u003e \u003cli\u003eUnderstand your market to prioritise investment\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"Rethink Press Limited","offers":[{"title":"Default Title","offer_id":47039130337520,"sku":"9781781332184","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781781332184_p0.jpg?v=1763716521","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781781332184","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}