{"product_id":"9781781332290","title":"If Packaging Could Talk: unwrap the untapped value in your packaging for lasting brand success","description":"\u003cp\u003eDISCOVER THE HIDDEN VALUE IN YOUR PACKAGING\u003c\/p\u003e\u003cp\u003ePackaging contains massive untapped value and it’s time for FMCG brands to think outside the box.\u003c\/p\u003e\u003cp\u003eThe ‘internet of things’, ‘big data’ and ‘the cloud’ are all subjects talked about a great deal: how does a simple consumer packaged brand translate tangible value from these powerful tools\u003c\/p\u003e\u003cp\u003eRead this book to gain real-life insights that demonstrate how packaging, rather than being a cost, can contribute much more to help your brand survive and thrive in today’s competitive marketplace\u003c\/p\u003e\u003cp\u003eIn this book book you will discover Keran Turakhia’s foolproof methodology for influencing consumers to: React to a pack, Read the pack, Respond to the pack message, Return to the pack, Remember the pack and Recommend the brand and its packaging\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Rethink Press Limited","offers":[{"title":"Default Title","offer_id":47038912528624,"sku":"9781781332290","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781781332290_p0.jpg?v=1763715920","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781781332290","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}