{"product_id":"9781781332399","title":"The Fashion Switch: The New Rules of the Fashion Business","description":"\u003cp\u003eHOW CAN YOU REMAIN VISIBLE, CREDIBLE AND GROW YOUR FASHION BUSINESS IN THE COMPETITIVE AND FAST MOVING DIGITAL ERA?\u003c\/p\u003e\u003cp\u003eIndependent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build.\u003c\/p\u003e\u003cp\u003eRead The Fashion Switch to discover a proven five-step method that will enable you to:\u003c\/p\u003e\u003cp\u003e• Strengthen your unique brand story to powerfully convey your brand’s value quickly and easily\u003c\/p\u003e\u003cp\u003e• Create consistent distinct visual guidelines that take your brand to a new level\u003c\/p\u003e\u003cp\u003e• Stay ahead of fast-moving market changes and innovate to remain relevant\u003c\/p\u003e\u003cp\u003e• Engage and nurture customers to build an army of brand fans to grow your business\u003c\/p\u003e\u003cp\u003e• Gain full control of your finances and business strategy\u003c\/p\u003e\u003cp\u003e• Unlock the potential of your business and seize the opportunities of the new digital era of fashion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Rethink Press Limited","offers":[{"title":"Default Title","offer_id":47038870094064,"sku":"9781781332399","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781781332399_p0.jpg?v=1763715681","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781781332399","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}