{"product_id":"9781781332511","title":"David and Goliath: How Independent Retailers Can Take On the Giants and Win","description":"\u003cp\u003e\u003cstrong\u003eIndependent Retailers are facing their biggest challenge since the rise of the National Chains in the 1930s\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eToday, giant online retailers and national chain stores have an insatiable need to gobble up market share on an unprecedented level. In the meantime, smaller bricks-and-mortar retailers have become convenient showrooms for the internet giants, where customers can view and handle the products, seek the expertise of the staff, and then buy the exact same product online for a fraction of the cost.\u003c\/p\u003e\u003cp\u003eWith higher overheads and fewer resources, how can you compete, thrive and build a prosperous business?\u003c\/p\u003e\u003cp\u003eDavid and Goliath will help you to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eBecome the face of your business so that customers want to buy from you\u003c\/li\u003e \u003cli\u003eStand out from your competition by becoming a specialist retailer\u003c\/li\u003e \u003cli\u003eOffer exclusive, curated products and services that the giants can’t match\u003c\/li\u003e \u003cli\u003eAttract the right customers with a powerful and compelling message\u003c\/li\u003e \u003cli\u003eMake more sales and reclaim market share from the greedy giants\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eYou can fight back and win!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book is your secret weapon.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Rethink Press Limited","offers":[{"title":"Default Title","offer_id":47038908858608,"sku":"9781781332511","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781781332511_p0.jpg?v=1763715258","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781781332511","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}