{"product_id":"9781781332627","title":"The Experience Business: Why Price-Focused Businesses Fail and What winners Do Instead","description":"\u003cp\u003eHow is it that some companies seem to be able to charge sky-high prices and ‘get away with it’ while their competitors struggle to get customers at any price and often end up discounting their way out of profitability and business?\u003c\/p\u003e\u003cp\u003eThe answer lies in The Experience Business.\u003c\/p\u003e\u003cp\u003eWhen you read this book you’ll understand:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe KEY DIFFERENCES between experience businesses and price-led businesses\u003c\/li\u003e \u003cli\u003e· Why businesses need a set of rules to consistently deliver GREAT CUSTOMER EXPERIENCES\u003c\/li\u003e \u003cli\u003e· How to craft a set of experience rules to drive your own BUSINESS GROWTH AND PROFIT\u003c\/li\u003e \u003cli\u003e· The SECRET WEAPON of every profitable experience business\u003c\/li\u003e \u003cli\u003eHow to shortcut the traditional customer journey from PROSPECT INTO RAVING FAN\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"Rethink Press Limited","offers":[{"title":"Default Title","offer_id":47039095701744,"sku":"9781781332627","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781781332627_p0.jpg?v=1763718134","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781781332627","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}