{"product_id":"9781783098057","title":"Soft Power and the Worldwide Promotion of Chinese Language Learning Beliefs and Practices: The Confucius Institute Project","description":"'The Confucius Institute Project' - consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition - represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.","brand":"Multilingual Matters Ltd.","offers":[{"title":"Default Title","offer_id":47059402064112,"sku":"9781783098057","price":92.69,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781783098057_p0.jpg?v=1769892341","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781783098057","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}