{"product_id":"9781783266227","title":"Tao Of Innovation, The: Nine Questions Every Innovator Must Answer: Nine Questions Every Innovator Must Answer","description":"\u003ci\u003eThe Tao of Innovation\u003c\/i\u003e is the first book to blend Eastern philosophy with tried-and-true innovation strategies. It presents a holistic, intuitive and practical approach to developing game-changing innovation.  \u003cp\u003eHaving over 30 years of real-world global corporate, entrepreneurial, and consulting experience, and more than 10 years of teaching innovation and entrepreneurship to thousands of students in the East and West, the authors have distilled the most influential thinking on innovation into a holistic set of nine key innovation questions that every innovator must answer throughout the innovation cycle. These provocations apply to any business or organization and illuminate fundamental principles and practices of successful innovation. \u003ci\u003eThe Tao of Innovation'\u003c\/i\u003es use of nature's fundamental elements and the yin-yang's balance of opposing forces as metaphors, provide simple ways to navigate the complexities of business and innovation. They blend art, science, and Eastern and Western philosophies of what it takes to be an innovator.\u003c\/p\u003e  \u003cp\u003eThis book is written for individuals who have a passion for initiating change but struggle to find a process or methodology that helps them translate their dream into practical action steps that will get them through implementation. It aims to help organizations of all types proactively stay ahead in a rapidly changing world and change the world for the better.\u003c\/p\u003e  \u003cp\u003eIn short, this book is a fresh East-meets-West approach to innovation, helping readers develop a strategy to implement real change and ultimately achieve their innovation dream.\u003c\/p\u003e\u003cb\u003eContents:\u003c\/b\u003e \u003cul\u003e   \u003cli\u003eHow is the Nature of Your Business Going to Change?\u003c\/li\u003e   \u003cli\u003eHow Do You Know When There is an Opportunity for Innovation?\u003c\/li\u003e   \u003cli\u003eHow Do You Compete to Outsmart Established Players?\u003c\/li\u003e   \u003cli\u003eHow Do You Move Beyond the Status Quo?\u003c\/li\u003e   \u003cli\u003eHow Do You Put Yourself in the Right Place at the Right Time?\u003c\/li\u003e   \u003cli\u003eHow Do You Craft a Strong and Lasting Go-to-Market Strategy?\u003c\/li\u003e   \u003cli\u003eHow Do You Know Whether Your Idea Can Survive in the Real World?\u003c\/li\u003e   \u003cli\u003eHow Do You Scale Successfully?\u003c\/li\u003e   \u003cli\u003eWhat is the Deeper Purpose that Drives You to Innovate?\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e \u003cb\u003eReadership:\u003c\/b\u003e General readers interested in innovation strategy, business and management. \u003cb\u003eKey Features:\u003c\/b\u003e  \u003cul\u003e \u003cli\u003eSynthesizes multiple theories into a practical framework to serve as a roadmap for innovation\u003c\/li\u003e \u003cli\u003eAddresses the complexities of real-world implementation and how to overcome organizational resistance to change\u003c\/li\u003e \u003cli\u003eThe full-color layout and graphics will help readers grasp complex concepts quickly, perform educational exercises, and thus, learn by doing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Imperial College Press","offers":[{"title":"Default Title","offer_id":47140046045424,"sku":"9781783266227","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781783266227_p0.jpg?v=1763725545","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781783266227","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}