{"product_id":"9781783281466","title":"Using CiviCRM - Second Edition","description":"\u003cp\u003e\u003cb\u003eDevelop and implement a fully-functional, systematic CRM plan with CiviCRM\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout This Book\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDevelop an integrated online system that manages contacts, donations, event registrations, memberships, bulk e-mail, campaigns, case management, and other functions such as activity tracking, grant distribution, and reporting.\u003c\/li\u003e\n\u003cli\u003ePlan a constituency relationship management strategy with ladders of engagement that will improve how your organization realizes its mission.\u003c\/li\u003e\n\u003cli\u003eUse case studies and step-by-step examples to put the raw concepts into real-life terminology and build your solutions.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003cp\u003eThe book is primarily for administrators tasked with implementing, configuring, maintaining, and updating CiviCRM, and staff users who are looking to better understand the tools available in order to become power users. CiviCRM is software that may be used by advocacy groups, non-profit, and non-governmental organizations, elected officials, professional and trade associations, government entities, political campaigns and parties, and other similar organizations, and this book will prove useful to all such users.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat You Will Learn\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInstall and configure your CiviCRM\u003c\/li\u003e\n\u003cli\u003eAnalyze your current workflows and processes to translate them effectively into the CiviCRM model\u003c\/li\u003e\n\u003cli\u003eBuild an integrated system to solicit, retain, and manage your donors and members through robust management and reporting tools for administrators\u003c\/li\u003e\n\u003cli\u003eRaise more money with CiviCRM with effective solicitation campaigns\u003c\/li\u003e\n\u003cli\u003eMarket events effectively and track registrations and payments\u003c\/li\u003e\n\u003cli\u003eImprove communications with constituents using targeted broadcast e-mail campaigns\u003c\/li\u003e\n\u003cli\u003eTrack ongoing communications with constituents including from Outlook and Gmail using activities and case management tools\u003c\/li\u003e\n\u003cli\u003eTake advantage of the many CiviCRM tools to generate both simple and complex event structures and manage registrants through every phase of the project\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eIn Detail\u003c\/b\u003e\u003cp\u003eCiviCRM provides a powerful toolbox of resources to help organizations manage relationships with constituents. It is free, open source, web-based, and geared specifically to meet the constituent relationship management needs of the not-for-profit sector.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBeginning with broader questions about how your organization is structured, which existing workflows are critical to your operations, and the overarching purpose of a centralized CRM, the book proceeds step by step through configuring CiviCRM, understanding the choices when setting up the system, importing data, and exploring the breadth of tools available throughout the system.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou will see how to best use this software to handle event registrations, accept and track contributions, manage paid and free memberships and subscriptions, segment contacts, send bulk e-mails with open and click-through tracking, manage outreach campaigns, and set up case management workflows that match your organization's roles and rules. With specific emphasis on helping implementers ask the right questions, consider key principals when setting up the system, and understand usage through case studies and examples, the book comprehensively reviews the functionality of CiviCRM and the opportunities it provides.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith this book, you can help your organization better achieve its mission as a charity, industry association, professional society, political advocacy group, community group, government agency, or other similar organization and position yourself to become a power user who efficiently and effectively navigates the system.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStyle and approach\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis guide is packed with step-by-step tutorials and real-life examples interspersed with practical advice and best practices on how to use CiviCRM strategically. You will be able to quickly grasp and implement the basic elements of CiviCRM before moving on to more advanced tools.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Packt Publishing","offers":[{"title":"Default Title","offer_id":47136946847984,"sku":"9781783281466","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781783281466_p0.jpg?v=1763723994","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781783281466","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}