{"product_id":"9781783724185","title":"Are Your Customers Being Served?: How to Boost Profits by Giving Exceptional Customer Service","description":"\u003cp\u003eMany organisations chase the Holy Grail of obtaining new customers, spending time, money and energy on winning them only to provide them with a service or product that quite frankly is inferior. What a waste! If we do not look after our customers then someone else will. In addition, those dissatisfied customers will tell others about their experience, and once an organisation gains a negative reputation it is extremely difficult to change it. Having a good reputation for excellent service and products is one very successful way of building a competitive advantage. This book looks at: how you can win more business by retaining customers and gaining recommendations from them; how to satisfy your customers' needs; how to develop an effective customer service policy; how to use positive behaviour and attitude to win more business; how to build a better rapport with your customers; and how to handle anger, complaints and difficult customers and turn them into satisfied customers.\u003c\/p\u003e","brand":"Summersdale Publishers Ltd","offers":[{"title":"Default Title","offer_id":47178428973296,"sku":"9781783724185","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781783724185_p0.jpg?v=1763725792","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781783724185","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}