{"product_id":"9781784399672","title":"Mastering Social Media Mining with R","description":"\u003cp\u003e\u003cb\u003eExtract valuable data from your social media sites and make better business decisions using R\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout This Book\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExplore the social media APIs in R to capture data and tame it\u003c\/li\u003e\n\u003cli\u003eEmploy the machine learning capabilities of R to gain optimal business value\u003c\/li\u003e\n\u003cli\u003eA hands-on guide with real-world examples to help you take advantage of the vast opportunities that come with social media data\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003cp\u003eIf you have basic knowledge of R in terms of its libraries and are aware of different machine learning techniques, this book is for you. Those with experience in data analysis who are interested in mining social media data will find this book useful.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat You Will Learn\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAccess APIs of popular social media sites and extract data\u003c\/li\u003e\n\u003cli\u003ePerform sentiment analysis and identify trending topics\u003c\/li\u003e\n\u003cli\u003eMeasure CTR performance for social media campaigns\u003c\/li\u003e\n\u003cli\u003eImplement exploratory data analysis and correlation analysis\u003c\/li\u003e\n\u003cli\u003eBuild a logistic regression model to detect spam messages\u003c\/li\u003e\n\u003cli\u003eConstruct clusters of pictures using the K-means algorithm and identify popular personalities and destinations\u003c\/li\u003e\n\u003cli\u003eDevelop recommendation systems using Collaborative Filtering and the Apriori algorithm\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eIn Detail\u003c\/b\u003e\u003cp\u003eWith an increase in the number of users on the web, the content generated has increased substantially, bringing in the need to gain insights into the untapped gold mine that is social media data. For computational statistics, R has an advantage over other languages in providing readily-available data extraction and transformation packages, making it easier to carry out your ETL tasks. Along with this, its data visualization packages help users get a better understanding of the underlying data distributions while its range of \"standard\" statistical packages simplify analysis of the data.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book will teach you how powerful business cases are solved by applying machine learning techniques on social media data. You will learn about important and recent developments in the field of social media, along with a few advanced topics such as Open Authorization (OAuth). Through practical examples, you will access data from R using APIs of various social media sites such as Twitter, Facebook, Instagram, GitHub, Foursquare, LinkedIn, Blogger, and other networks. We will provide you with detailed explanations on the implementation of various use cases using R programming.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith this handy guide, you will be ready to embark on your journey as an independent social media analyst.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStyle and approach\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis easy-to-follow guide is packed with hands-on, step-by-step examples that will enable you to convert your real-world social media data into useful, practical information.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Packt Publishing","offers":[{"title":"Default Title","offer_id":47140065378544,"sku":"9781784399672","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781784399672_p0.jpg?v=1763726551","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781784399672","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}