{"product_id":"9781784997779","title":"Capital and popular cinema: The dollars are coming!","description":"\"Popular cinema has mostly been discussed from a 'cult' perspective that celebrates uncritically its 'transgressive' qualities. \u003cem\u003eCapital and popular cinema\u003c\/em\u003e responds to the need for a more solid academic approach by situating 'low' film genres in their economic and culturally-specific contexts and by exploring the interconnections between those contexts, the immediate industrial-financial interests sustaining the films, and the films' aesthetics. Through the examination of three different cycles in film production - the Italian g\u003cem\u003eiallo\u003c\/em\u003e of Mario Bava, the Mexican films of Fernando M?ndez, and the Hindi horror cinema of the Ramsay Brothers - \u003cem\u003eCapital and popular cinema\u003c\/em\u003e proposes a comparative approach that accounts for the whole of a national film industry's production ('popular' and 'canonic'), and is applicable to the study of film genres globally. Based on new research, \u003cem\u003eCapital and popular cinema\u003c\/em\u003e will be of interest to undergraduate and post-graduate students, researchers and scholars of cult and exploitation cinema, genre cinema, national cinema, film and media theory, and area studies.\"","brand":"Manchester University Press","offers":[{"title":"Default Title","offer_id":47152613818608,"sku":"9781784997779","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781784997779_p0.jpg?v=1763726762","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781784997779","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}