{"product_id":"9781785608193","title":"New Perspectives in Marketing by Word-of-Mouth","description":"New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.","brand":"Emerald Group Publishing Limited","offers":[{"title":"Default Title","offer_id":47037902487792,"sku":"9781785608193","price":52.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781785608193_p0.jpg?v=1763727865","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781785608193","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}