{"product_id":"9781786352385","title":"Technological Innovation: Generating Economic Results: The Evolving Landscape","description":"\u003cp\u003eWe are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.\u003c\/p\u003e","brand":"Emerald Group Publishing Limited","offers":[{"title":"Default Title","offer_id":47057006297328,"sku":"9781786352385","price":154.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781786352385_p0.jpg?v=1763730453","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781786352385","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}