{"product_id":"9781786353504","title":"The Challenge of BRIC Multinationals","description":"This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies:\u003cbr\u003e1. The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? \u003cbr\u003e2. The empirical challenge: what marks the changing position of BRIC countries in the world economy? \u003cbr\u003e3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? \u003cbr\u003e4. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?","brand":"Emerald Group Publishing Limited","offers":[{"title":"Default Title","offer_id":47065197478128,"sku":"9781786353504","price":183.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781786353504_p0.jpg?v=1763729585","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781786353504","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}