{"product_id":"9781786354563","title":"Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities","description":"Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience.","brand":"Emerald Group Publishing Limited","offers":[{"title":"Default Title","offer_id":47065202491632,"sku":"9781786354563","price":99.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781786354563_p0.jpg?v=1763729085","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781786354563","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}