{"product_id":"9781786720900","title":"Beyond a Joke: Parody in English Film and Television Comedy","description":"Beyond a Joke explores the myriad ways British film culture has used forms of parody, from the 1960s to the present day. It provides a contextual and textual analysis of a range of works that, while popular, have only rarely been the subject of serious academic attention – from Morecambe and Wise to Shaun of the Dead to the London 2012 Olympics’ opening ceremony.  Combining the methodologies both of film history and film theory, Beyond a Joke locates parody within specific industrial and cultural moments, while also looking in detail at the aesthetics of parody as a mode. Ultimately, such works are shown to be a form of culturally specific film or televisual product for exporting to the global market, in which ‘Britishness’, shaped in self-mocking and ironic terms, becomes the selling point. Written in an accessible style and illustrated throughout with a diverse range of examples, Beyond a Joke is the first book to explore parody within a specifically British context and makes an invaluable contribution to the scholarship on both British and global film culture.","brand":"I.B.Tauris","offers":[{"title":"Default Title","offer_id":47150275526896,"sku":"9781786720900","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781786720900_p0.jpg?v=1763737759","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781786720900","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}