{"product_id":"9781786721976","title":"Dressing for Austerity: Aspiration, Leisure and Fashion in Postwar Britain","description":"A new look for Austerity...  The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification ‘Austerity Britain’ in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period – its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.","brand":"I.B.Tauris","offers":[{"title":"Default Title","offer_id":47173511708912,"sku":"9781786721976","price":27.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781786721976_p0.jpg?v=1763738140","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781786721976","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}