{"product_id":"9781787120112","title":"Exploring Experience Design","description":"\u003cp\u003e\u003cb\u003eLearn how to unify Customer Experience, User Experience and more to shape lasting customer engagement in a world of rapid change.\u003c\/b\u003e\u003c\/p\u003e\u003cb\u003eAbout This Book\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eAn introductory guide to Experience Design that will help you break into XD as a career by gaining A strong foundational knowledge\u003c\/li\u003e\n\u003cli\u003eGet acquainted with the various phases of a typical Experience Design workflow\u003c\/li\u003e\n\u003cli\u003eWork through the key process and techniques in XD, supported by most of the common use cases\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003cp\u003eThis book is for designers who wish to enter the field of UX Design, especially Programmers, Content Strategists, and Organizations keen to understand the core concepts of UX Design.\u003c\/p\u003e\u003cb\u003eWhat You Will Learn\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eUnderstand why Experience Design (XD) is at the forefront of business priorities, as organizations race to innovate products and services in order to compete for customers in a global economy driven by technology and change\u003c\/li\u003e\n\u003cli\u003eGet motivated by the numerous professional opportunities that XD opens up for practitioners in wide-ranging domains, and by the stories of real XD practitioners\u003c\/li\u003e\n\u003cli\u003eUnderstand what experience is, how experiences are designed, and why they are effective\u003c\/li\u003e\n\u003cli\u003eGain knowledge of user-centered design principles, methodologies, and best practices that will improve your product (digital or physical)\u003c\/li\u003e\n\u003cli\u003eGet to know your X's and D's—understand the differences between XD and UX, CX, IxD, IA, SD, VD, PD, and other design practices\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eIn Detail\u003c\/b\u003e\u003cp\u003eWe live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty:\u003c\/p\u003e\u003cp\u003eProducts need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences.\u003c\/p\u003e\u003cp\u003eAccomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy.\u003c\/p\u003e\u003cp\u003eThis book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.\u003c\/p\u003e","brand":"Packt Publishing","offers":[{"title":"Default Title","offer_id":47145070625008,"sku":"9781787120112","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781787120112_p0.jpg?v=1763739020","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781787120112","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}