{"product_id":"9781787126756","title":"Python Social Media Analytics","description":"\u003cp\u003e\u003cb\u003eLeverage the power of Python to collect, process, and mine deep insights from social media data\u003c\/b\u003e\u003c\/p\u003eAbout This Book\u003cul\u003e\n\u003cli\u003eAcquire data from various social media platforms such as Facebook, Twitter, YouTube, GitHub, and more\u003c\/li\u003e\n\u003cli\u003eAnalyze and extract actionable insights from your social data using various Python tools\u003c\/li\u003e\n\u003cli\u003eA highly practical guide to conducting efficient social media analytics at scale\u003c\/li\u003e\n\u003c\/ul\u003eWho This Book Is For\u003cp\u003eIf you are a programmer or a data analyst familiar with the Python programming language and want to perform analyses of your social data to acquire valuable business insights, this book is for you. The book does not assume any prior knowledge of any data analysis tool or process.\u003c\/p\u003eWhat You Will Learn\u003cul\u003e\n\u003cli\u003eUnderstand the basics of social media mining\u003c\/li\u003e\n\u003cli\u003eUse PyMongo to clean, store, and access data in MongoDB\u003c\/li\u003e\n\u003cli\u003eUnderstand user reactions and emotion detection on Facebook\u003c\/li\u003e\n\u003cli\u003ePerform Twitter sentiment analysis and entity recognition using Python\u003c\/li\u003e\n\u003cli\u003eAnalyze video and campaign performance on YouTube\u003c\/li\u003e\n\u003cli\u003eMine popular trends on GitHub and predict the next big technology\u003c\/li\u003e\n\u003cli\u003eExtract conversational topics on public internet forums\u003c\/li\u003e\n\u003cli\u003eAnalyze user interests on Pinterest\u003c\/li\u003e\n\u003cli\u003ePerform large-scale social media analytics on the cloud\u003c\/li\u003e\n\u003c\/ul\u003eIn Detail\u003cp\u003eSocial Media platforms such as Facebook, Twitter, Forums, Pinterest, and YouTube have become part of everyday life in a big way. However, these complex and noisy data streams pose a potent challenge to everyone when it comes to harnessing them properly and benefiting from them. This book will introduce you to the concept of social media analytics, and how you can leverage its capabilities to empower your business.\u003c\/p\u003e\u003cp\u003eRight from acquiring data from various social networking sources such as Twitter, Facebook, YouTube, Pinterest, and social forums, you will see how to clean data and make it ready for analytical operations using various Python APIs. This book explains how to structure the clean data obtained and store in MongoDB using PyMongo. You will also perform web scraping and visualize data using Scrappy and Beautifulsoup.\u003c\/p\u003e\u003cp\u003eFinally, you will be introduced to different techniques to perform analytics at scale for your social data on the cloud, using Python and Spark. By the end of this book, you will be able to utilize the power of Python to gain valuable insights from social media data and use them to enhance your business processes.\u003c\/p\u003eStyle and approach\u003cp\u003eThis book follows a step-by-step approach to teach readers the concepts of social media analytics using the Python programming language. To explain various data analysis processes, real-world datasets are used wherever required.\u003c\/p\u003e","brand":"Packt Publishing","offers":[{"title":"Default Title","offer_id":47135702909168,"sku":"9781787126756","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781787126756_p0.jpg?v=1763738943","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781787126756","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}