{"product_id":"9781787198937","title":"Growing Business Innovation: Creating, Marketing and Monetising IP","description":"\u003cp\u003eInnovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.\u003c\/p\u003e\u003cp\u003eIn commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.\u003c\/p\u003e\u003cp\u003eThe aim of \u003ci\u003eGrowing Business Innovation\u003c\/i\u003e is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation’s IP.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Legend Press","offers":[{"title":"Default Title","offer_id":47037807460592,"sku":"9781787198937","price":59.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781787198937_p0.jpg?v=1763740894","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781787198937","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}