{"product_id":"9781787351684","title":"Social Media in Emergent Brazil: How the Internet Affects Social Mobility","description":"\u003cp\u003eSince the popularisation of the internet, low-income   Brazilians have received little government support to help them access it. In   response, they have largely self-financed their digital migration. Internet   cafés became prosperous businesses in working-class neighbourhoods and rural   settlements, and, more recently, families have aspired to buy their own home computer   with hire purchase agreements. As low-income Brazilians began to access   popular social media sites in the mid-2000s, affluent Brazilians ridiculed   their limited technological skills, different tastes and poor schooling, but   this did not deter them from expanding their online presence. Young people   created profiles for barely literate older relatives and taught them to   navigate platforms such as Facebook and WhatsApp. \u003c\/p\u003e   \u003cp\u003eBased on 15 months of ethnographic research, this book aims to understand why low-income Brazilians have invested so much of their time and money in learning about social media. Juliano Spyer explores this question from a number of perspectives, including education, relationships, work and politics. He argues that social media is the way for low-income Brazilians to stay connected to the family and friends they see in person on a regular basis, which suggests that social media serves a crucial function in strengthening traditional social relations.\u003c\/p\u003e","brand":"U C L Press, Limited","offers":[{"title":"Default Title","offer_id":47164265562352,"sku":"9781787351684","price":7.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781787351684_p0.jpg?v=1763738865","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781787351684","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}