{"product_id":"9781840784268","title":"Effective Marketing in Easy Steps: Packed with Tips to Become an Excellent Marketer","description":"\u003cbr\u003eWhether you are already in a marketing job, aspire to having one or want to grow your business, \u003cb\u003eEffective Marketing in easy steps\u003c\/b\u003e will help you to become a successful marketer.\u003cp\u003eBy keeping it simple, Catriona MacKay has combined her own business experience with established best practice to give you a practical guide to marketing.\u003c\/p\u003e\u003cp\u003eHer great marketing tips and advice will help you:\u003c\/p\u003e\u003cp\u003eWrite a successful marketing plan\u003cbr\u003eAvoid making costly mistakes\u003cbr\u003eEncourage good marketing practice at work\u003cbr\u003eUse what you know to make your business grow\u003cbr\u003eDevise effective marketing for today's market including how to use online resources\u003c\/p\u003e\u003cp\u003eEssential for those who want to grasp the key marketing skills without getting bogged down in academic theories.\u003c\/p\u003e\u003cp\u003eIncludes worksheets to get you started.\u003c\/p\u003e","brand":"In Easy Steps Limited","offers":[{"title":"Default Title","offer_id":47032725405936,"sku":"9781840784268","price":13.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781840784268_p0.jpg?v=1763740607","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781840784268","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}