{"product_id":"9781840916492","title":"Fifty Typefaces That Changed the World: Design Museum Fifty","description":"\u003cp\u003e\u003cb\u003eThe Design Museum brings you fifty typefaces that changed the world we live in!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe digital revolution has made typesetters of us all as we define our identities through the typefaces we choose to communicate with the world. In this witty and insightful book John L Waters explores 50 of the most influential typefaces and shows them in use on posters, perfume packaging, buildings and more. \u003c\/p\u003e\u003cp\u003eFrom the power of Gotham - the typeface used in Obama's first presidential campaign - to the eloquence of Baskerville, from the classic cool of Helvetica to Wim Crouwel's provocative New Alphabet, this is a book of visual treats and wonderful stories.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eContents Includes...\u003c\/b\u003e\u003cbr\u003eBlackletter c.1455\u003cbr\u003eFirst Roman Type c.1470\u003cbr\u003eGaramond c.1532\u003cbr\u003eRomain du Roi 1690 - 1745\u003cbr\u003eBaskerville 1757\u003cbr\u003eBodoni late 1780s\u003cbr\u003eThe first Egyptians (slab serifs) 1810\u003cbr\u003eWood Types - condensed grotesques 1828 - c.1900\u003cbr\u003eThe First Typewriter 1868\u003cbr\u003eFranklin Gothic Condensed 1903 - 14\u003cbr\u003eCooper Black 1921\u003cbr\u003eFutura 1927\u003cbr\u003eTimes new Roman (aka Times Roman) 1932\u003cbr\u003eHelvetica 1957\u003cbr\u003eBeowolf 1989\u003cbr\u003eComic sans 1994\u003cbr\u003eGotham 2000\u003cbr\u003eGuardian Egyptian 2005-\u003cbr\u003eUbuntu 2011\u003cbr\u003e...\u003cb\u003eAnd Many More!\u003c\/b\u003e\u003c\/p\u003e","brand":"Octopus Books","offers":[{"title":"Default Title","offer_id":47150276280560,"sku":"9781840916492","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781840916492_p0.jpg?v=1763741466","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781840916492","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}