{"product_id":"9781841265179","title":"Out of Nowhere: The Inside Story of How Nike Marketed The Culture of Running","description":"This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media \u0026amp; organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. \"Out of Nowhere\" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.","brand":"Meyer Meyer Sport","offers":[{"title":"Default Title","offer_id":47152939368688,"sku":"9781841265179","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781841265179_p0.jpg?v=1763740521","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781841265179","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}