{"product_id":"9781841719009","title":"Becoming Consumers: Looking Beyond Wealth as an Explanation for Villa Variability: Perspectives from the East of England","description":"\u003cp\u003eThis research provides a comprehensive study of the social and psychological characteristics of modern consumer behaviour that is then used as an interpretative perspective with which to consider the evidence for a selection of villas in Roman Britain. Existing explanations for investment in the country properties of the elite are contextualised and the commonly-applied hypothesis of conspicuous consumption is critiqued. A quantifiable 'costing' model is introduced and consumer theories are summarised against a background of Roman archaeology. The consumer approach allows for a closer look at the decision-making of individuals and the determinants that can influence personal choice. Case-studies are offered that rigorously examine a range of apparently status-enhancing amenities on villas within a framework that focuses on specific consumption arguments. This process serves to question existing orthodoxies. Important and under-appreciated contexts in which social identity could be expressed were the Roman roads that passed close to villas, and this suggestion is explored.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"British Archaeological Reports","offers":[{"title":"Default Title","offer_id":47056157671664,"sku":"9781841719009","price":105.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781841719009_p0.jpg?v=1763741078","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781841719009","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}