{"product_id":"9781845285593","title":"Owner's Guide to a Small Business Website: What you need and how to get there - without paying the earth","description":"\u003cp\u003eMany small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website.  And yet they know it's an absolute essential.  \u003c\/p\u003e\u003cp\u003eThis straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards.  It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes \u003c\/p\u003e\u003cp\u003e- Content management systems and why you need one\u003cbr\u003e- Effective search engine optimisation\u003cbr\u003e- Ensuring your website works on all browsers and devices\u003cbr\u003e- How to integrate social media into your website\u003cbr\u003e- Complying with legal requirements and general web standards \u003c\/p\u003e\u003cp\u003eAlso included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":47136061194480,"sku":"9781845285593","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781845285593_p0.jpg?v=1763743689","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781845285593","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}