{"product_id":"9781845443252","title":"Doing Business in a Digital World (Journal of Business \u0026 Industrial Marketing Volume 20 Issue 4\/5)","description":"Offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E. Spekman. \u003cp\u003eThe first group of articles deals with utilization of information technology by firms as both a marketing tool and a means to manage supply chains effectively. \u003c\/p\u003e\u003cp\u003eThe second group deals with different digital technologies and explores how these have been used to improve firm effectiveness. \u003cbr\u003eOriginally published as Journal of Business \u0026amp; Industrial Marketing (2005, Vol.20, No.4\/5)\u003c\/p\u003e\u003cp\u003eIn sum, the articles provide both theoretical and practical perspectives on the use and utility of various digital technologies in creating business value.\u003c\/p\u003e","brand":"Emerald Publishing Ltd","offers":[{"title":"Default Title","offer_id":47049403859184,"sku":"9781845443252","price":65.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781845443252_p0.jpg?v=1763745675","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781845443252","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}