{"product_id":"9781846210495","title":"Researching Business Ideas","description":"\u003cp\u003eOnce you have a business idea, you must ask yourself, \"Will anyone want to buy my product \/ service?\". Market research tells you about your customers, competition and pricing, as well as your likely sales volume, costs, investment and profitability.\u003c\/p\u003e","brand":"Oak Tree Press","offers":[{"title":"Default Title","offer_id":47136010731760,"sku":"9781846210495","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781846210495_p0.jpg?v=1763747438","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781846210495","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}