{"product_id":"9781846210990","title":"Pre-Negotiation: A Strategy for Winning","description":"\u003cp\u003ePre-negotiation is a heightened, or (arguably) more aggressive, form of research that may be carried out by either party to a negotiation, in advance of that negotiation. Its success is largely based on the negotiator turning the traditional buyer \/ seller relationship on its head. By using the pre-negotiation strategy, you give the other party to the negotiation the opportunity to work together with you to achieve a deal – and everybody wins!\u003c\/p\u003e","brand":"Oak Tree Press","offers":[{"title":"Default Title","offer_id":47136071319792,"sku":"9781846210990","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781846210990_p0.jpg?v=1763746069","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781846210990","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}