{"product_id":"9781846211140","title":"Candy-coated Marketing","description":"\u003cp\u003eThis eBook is the embodiment of a conviction that: \u003c\/p\u003e \u003cp\u003e• Ethical marketing is good for business; \u003c\/p\u003e \u003cp\u003e• Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and \u003c\/p\u003e \u003cp\u003e• By taking ‘collective responsibility’, brands and marketers can, and should, be making a positive difference to modern childhood. \u003c\/p\u003e \u003cp\u003eCandy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing’s ability to evoke and elicit change. \u003c\/p\u003e \u003cp\u003eUltimately, it is the positive potential of this ‘change’ that is the author's primary motivation in writing.\u003c\/p\u003e","brand":"Oak Tree Press","offers":[{"title":"Default Title","offer_id":47135944868080,"sku":"9781846211140","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781846211140_p0.jpg?v=1763746071","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781846211140","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}