{"product_id":"9781846211294","title":"Protecting Your Innovation: Forms of Intellectual Property","description":"\u003cp\u003eFor many knowledge-intensive or technology-based start-up companies, the professional management of intellectual property (IP) is critically important. In fact, IP may be the main asset by which the value of a young company is determined and on which decisions to invest in the company are based – and so IP needs to be considered very early in the planning process. The Commercialising Intellectual Property series of ebooks provides a detailed grounding for innovators and researchers. The first ebook in the series, Protecting Your Innovation: Forms of Intellectual Property, sets intellectual property rights firmly in the context of commercialisation of innovative research and explains the various forms of protection available.\u003c\/p\u003e","brand":"Oak Tree Press","offers":[{"title":"Default Title","offer_id":47135944933616,"sku":"9781846211294","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781846211294_p0.jpg?v=1763745980","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781846211294","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}