{"product_id":"9781846211454","title":"Valuing and Licensing Intellectual Property","description":"\u003cp\u003eFor many knowledge-intensive or technology-based start-up companies, the professional management of intellectual property (IP) is critically important. In fact, IP may be the main asset by which the value of a young company is determined and on which decisions to invest in the company are based – and so IP needs to be considered very early in the planning process. The Commercialising Intellectual Property series of ebooks provides a detailed grounding for innovators and researchers. The sixth ebook in the series, Valuing and Licensing Intellectual Property, looks at the key methods of valuing IP, with a focus on its value in a licensing transaction. Topics covered include identifying what is being valued, valuation approaches, valuing a licence, negotiating a licence, licence terms and heads of agreement.\u003c\/p\u003e","brand":"Oak Tree Press","offers":[{"title":"Default Title","offer_id":47135945031920,"sku":"9781846211454","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781846211454_p0.jpg?v=1763745984","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781846211454","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}