{"product_id":"9781846211881","title":"SURVEY \u0026 QUESTIONNAIRE DESIGN: Collecting Primary Data to Answer Research Questions","description":"\u003cp\u003eSURVEY\u0026amp;QUESTIONNAIRE DESIGN: Collecting Primary Data to Answer Research Questions presents practice-oriented guidance on survey and questionnaire design, as well as exercises and video presentations, to assist you in your research. It is based on lecture notes and hand-outs used by the authors in the various classes they have taught over the past number of years. Within the research process, you may wish to collect primary data using a survey. Surveys have a number of different steps that need to be addressed. Designing surveys requires you to: Set objectives for information collection; Design your research around those objectives; Prepare a reliable survey instrument; Manage and code the instrument; Analyse data; Report results. Sections 1 and 2 of this ebook are devoted primarily to the construction of the research question and its importance in influencing the design of the survey. Sections 3, 4, 5 and 6 concentrate on the development of the questionnaire or survey instrument. Section 7 ensures that the survey instrument is valid and reliable. Finally, Section 8 considers the layout of your survey questionnaire.\u003c\/p\u003e","brand":"Oak Tree Press","offers":[{"title":"Default Title","offer_id":47135933497584,"sku":"9781846211881","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781846211881_p0.jpg?v=1763745338","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781846211881","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}