{"product_id":"9781846686023","title":"Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others","description":"\u003cp\u003eThis is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.\u003c\/p\u003e\u003cp\u003eIt puts forward the notion that the application of uncommon sense—thinking or acting differently from other organizations in a way that makes unusual sense—is the secret to competitive success.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJules Goddard\u003c\/b\u003e is a fellow of the Centre for Management Development at London Business School.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTony Eccles\u003c\/b\u003e is a visiting professor of strategic management at Cass Business School, City University, London.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Profile Books Limited","offers":[{"title":"Default Title","offer_id":47043179217136,"sku":"9781846686023","price":15.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781846686023_p0.jpg?v=1763745642","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781846686023","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}