{"product_id":"9781847874993","title":"Key Concepts in Marketing","description":"\u003cp\u003eKey Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEach entry comprises of:\u003c\/p\u003e\u003cp\u003e-Definition\u003c\/p\u003e\u003cp\u003e-Summary\u003c\/p\u003e\u003cp\u003e-Broader discussion \u003c\/p\u003e\u003cp\u003e-Examples and illustrations\u003c\/p\u003e\u003cp\u003e-Key literature and further reading\u003c\/p\u003e\u003cp\u003eIntroductory chapters serve to situate and introduce the topics.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47061200699632,"sku":"9781847874993","price":51.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781847874993_p0.jpg?v=1763781491","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781847874993","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}