{"product_id":"9781848034587","title":"Starting Your Own Business 6th Edition: How to Plan and Build Your Own Successful Enterprise: Checklists, Tips, Case Studies and Online Coverage","description":"This book concentrates on the creative heart of business, on how to develop an exciting enterprise from the original germ of an idea. * Finding a good idea * Getting started * Creating a winning business plan * Funding your enterprise * Marketing your business * Maintaining progress * Monitoring growth","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":47140287316208,"sku":"9781848034587","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781848034587_p0.jpg?v=1763752733","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781848034587","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}