{"product_id":"9781848312456","title":"The World's Greatest Idea: The Fifty Greatest Ideas that Have Changed Humanity","description":"\u003cp\u003eWhere would humanity be without fire, farming, or wine? A great idea changes the path of human civilization. But which is the greatest of them all?\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe World’s Greatest Idea\u003c\/i\u003e, John Farndon has set out to find the answer with help from a panel of experts in the fields of science, the arts, and philosophy. A shortlist of fifty ideas are ranked in the book according to public vote on TheWorldsGreatestIdea.com. But will you agree with the verdict?\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJohn Farndon\u003c\/b\u003e is the author of numerous books including the highly successful \u003ci\u003eDo You Think You're Clever?\u003c\/i\u003e (Totem Books).\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Icon Books, Ltd. UK","offers":[{"title":"Default Title","offer_id":47032796643568,"sku":"9781848312456","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781848312456_p0.jpg?v=1763750513","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781848312456","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}