{"product_id":"9781848317222","title":"Persuasion: A Practical Guide","description":"\u003cp\u003e\u003ci\u003eIntroducing Persuasion\u003c\/i\u003e, by Anthony McLean, managing director of Social Influence Consulting Group and persuasion strategist, teaches you how to influence the people around you in an ethical way.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIncrease your presence\u003c\/b\u003e by knowing when to talk and when to listen\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDevelop a strategy for success\u003c\/b\u003e by preparing, planning, and crafting opportunities\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSave time and effort\u003c\/b\u003e by presenting the right content in the right context \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMake change happen\u003c\/b\u003e by understanding what drives your audience\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Icon Books, Ltd. UK","offers":[{"title":"Default Title","offer_id":47062055551216,"sku":"9781848317222","price":9.18,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781848317222_p0.jpg?v=1763750945","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781848317222","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}