{"product_id":"9781848872165","title":"Everything Is Obvious: Why Common Sense Is Nonsense","description":"\u003cp\u003e'A fascinating book that ranges through psychology, economics, marketing and the science of networks' Wall Street Journal\u003c\/p\u003e\u003cp\u003eSociologist Duncan Watts explains in this provocative book that the explanations we give for the outcomes that we observe in life - explanations that seem obvious once we know the answer - are less useful than they seem. Watts shows how commonsense reasoning and history conspire to, mislead us into thinking that we understand more about the world of human behaviour than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.\u003c\/p\u003e\u003cp\u003eOnly by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present - an argument that has important implications in politics, business, marketing, and even everyday life.\u003c\/p\u003e\u003cp\u003e'Penetrating and engaging… Common sense is a kind of bespoke make-believe, and we can no more use it to scientifically explain the workings of the social world than we can use a hammer to understand mollusks… It's this sort of study, not common sense, that will shed bright light on human affairs.' New York Times\u003c\/p\u003e","brand":"Atlantic","offers":[{"title":"Default Title","offer_id":47050100506864,"sku":"9781848872165","price":19.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781848872165_p0.jpg?v=1763752391","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781848872165","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}