{"product_id":"9781849190343","title":"Location and Personalisation: Delivering Online and Mobility Services","description":"This book takes a pragmatic look at two particular application technologies - location and personalization - and presents an understanding of the technical and business impact of both technologies. With a combination of overview papers, detailed technical case studies and an insight into actual implementation of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.","brand":"The Institution of Engineering and Technology","offers":[{"title":"Default Title","offer_id":47153292148976,"sku":"9781849190343","price":104.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781849190343","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}