{"product_id":"9781849201452","title":"Advertising and Promotion: An Integrated Marketing Communications Approach","description":"\u003cp\u003eThe eagerly-awaited second edition of \u003cb\u003eAdvertising and Promotion \u003c\/b\u003econtinues to provide a highly-readable and authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context. \u003c\/p\u003e\u003cp\u003eNEW to this edition: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA stronger focus on integrated marketing communications and the promotional mix, including PR and personal selling. \u003c\/li\u003e\n\u003cli\u003eCoverage of advertising agencies, integrating e-marketing, Web 2.0, and mobile advertising. \u003c\/li\u003e\n\u003cli\u003eExpanded coverage of contemporary topics, including: new media, the internet, sponsorship, branding, direct marketing, ethics, and social responsibility and regulation. \u003c\/li\u003e\n\u003cli\u003eA focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging as a result. \u003c\/li\u003e\n\u003cli\u003eA companion website including a full instructors’ manual for lecturers, including PowerPoint slides and extra case studies, and access to full-text journal articles for students. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePacked with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating introduction to the rapidly evolving advertising environment.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47043300950256,"sku":"9781849201452","price":158.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781849201452","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}