{"product_id":"9781849201469","title":"Advertising and Promotion: An Integrated Marketing Communications Approach","description":"\u003cp\u003eThis bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising and agency operations with a consumer cultural focus on the social and ethical role of advertising. The Second Edition provides a stronger focus on integrated marketing communications and the promotional mix, more coverage of e-marketing and social media, and a focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating introduction to the rapidly evolving advertising environment.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47043302490352,"sku":"9781849201469","price":70.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781849201469","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}