{"product_id":"9781849201889","title":"The SAGE Handbook of Social Marketing","description":"\u003cp\u003eFor the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47060392083696,"sku":"9781849201889","price":185.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781849201889_p0.jpg?v=1763751586","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781849201889","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}