{"product_id":"9781849202923","title":"McQuail's Mass Communication Theory","description":"\u003cp\u003eMcQuail's Mass Communication Theory has been the most authoritative and comprehensive introduction to the field for more than 25 years and still offers unmatched coverage of the research and debates. The sixth edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.\u003c\/p\u003e\u003cp\u003eFully up-to-date, this new edition includes:\u003c\/p\u003e\u003cp\u003eNew boxed case studies on key research publications, familiarizing students with the critical research texts in the field.\u003c\/p\u003e\u003cp\u003eA new streamlined structure for better navigation.\u003c\/p\u003e\u003cp\u003eMore definitions, examples and illustrations throughout to bring abstract concepts to life.\u003c\/p\u003e\u003cp\u003eMajor updates on new media, globalization, work and economy.\u003c\/p\u003e\u003cp\u003eMcQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47019095032048,"sku":"9781849202923","price":82.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781849202923_p0.jpg?v=1763750838","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781849202923","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}