{"product_id":"9781849300568","title":"Reputation Management: Building and Protecting Your Company's Profile in a Digital World","description":"Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go \"viral\" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eReputation Management\u003c\/i\u003e provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event.\u003cbr\u003e\u003cbr\u003eAimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, \u003ci\u003eReputation Management\u003c\/i\u003e covers:\u003cbr\u003e\u003cbr\u003e* The governance of reputation\u003cbr\u003e* Measuring and managing reputation\u003cbr\u003e* Managing and monitoring external perceptions\u003cbr\u003e* Reputation crisis management\u003cbr\u003e* Strategic planning and reputation\u003cbr\u003e* Reputation and investors","brand":"Bloomsbury USA","offers":[{"title":"Default Title","offer_id":47150643314928,"sku":"9781849300568","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781849300568_p0.jpg?v=1763751966","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781849300568","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}